Bots traffic

Bot traffic refers to artificial traffic coming from automated software’s that can be launched on websites and social media handles. It is also referred to as non-human traffic. Bot traffic can be both good and bad in the digital marketing ecosystem. There are good bots like the search engine crawlers which help to improve your website performance. On the other hand, there are bad bots that are used by fraudsters to commit unethical activities like ad fraud to steal advertiser’s ad spends.

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