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False impressions in digital advertising results in impression fraud. False impression refers to those impressions which are not made but still counted. Fraudsters create an appearance that the ad got a view, but it didn’t. The advertisement is not viewable to the human eye. Impression fraud is carried out by fraudsters with the main motive to abuse the pay-per-impression (PPI) advertising model for profit. For more info
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Device spoofing is a technique where people make it look like they are using different devices such as mobile phones, tablets, PC’s. It fools monitoring systems by generating false hardware and software information. It is a sophisticated form of frau...
Affiliate fraud involves dishonest actions aimed at earning commissions within an affiliate marketing program through deceptive or unethical means. Affiliate marketing scams, though challenging to spot, result in significant revenue losses for mercha...
Digital brand protection is the important action that we take to monitor and protect the brand digital assets such as websites, mobile applications, social media channels, and digital advertising platforms, etc. The main purpose of this action is to ...
Brand infringement takes place when someone uses a company’s name, logo, or product without permission, mimicking the act of copying or stealing the brand’s identity. This unauthorized usage can result in confusion and negative impacts on how the rea...