Can Ad Fraud Detection Stop Your Brand’s Growth? Know the Truth.

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1 min read

Due to less fraud reporting by MMPs, the advertisers remain in the dark regarding the actual fraud numbers. This further affects the performance of the ad campaigns, and the advertisers end up losing money twice to invalid traffic. First, they lose money to invalid traffic before ad fraud detection. Later, they end up losing money on invalid traffic that is not reported by the MMPs. Read more