<p>Click integrity is a pre-attribution check that helps block the invalid clicks before they reach the MMPs, leading to bad installs. It also helps to reduce unnecessary click load on the Attribution Platform, thereby reducing the costs on Attribution Platform spending by Advertisers. So, it is a contributing factor towards saving on the marketing budget. However, fraudsters cannibalize a brand's traffic, and the process is revocable through a few actionable measures. <a target="_blank" href="https://www.mfilterit.com/blog/resolve-click-fraud-with-click-integrity"><strong>Read more</strong></a></p>


  
Click integrity is a pre-attribution check that helps block the invalid clicks before they reach the MMPs, leading to bad installs. It also helps to reduce unnecessary click load on the Attribution Platform, thereby reducing the costs on Attribution Platform spending by Advertisers. So, it is a contributing factor towards saving on the marketing budget. However, fraudsters cannibalize a brand's traffic, and the process is revocable through a few actionable measures. [**Read more**](https://www.mfilterit.com/blog/resolve-click-fraud-with-click-integrity)

Click Integrity: A Solution to Combat Click Fraud in Acquisition Campaigns