Good Bots vs Bad Bots: How They Impact Your Ad Campaigns

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1 min read

The bad bots imitate the behavior of a legitimate user and make it harder to detect and prevent. They are used by fraudsters to commit ad fraud by misusing and attacking websites, APIs, and mobile apps. Some of the malicious activities performed by the bad bots are web scraping, personal and financial data harvesting, digital ad fraud, spam, transaction fraud, etc. This leads to further wastage of the advertiser’s ad-media budget without getting any relevant traffic.Read more