Real Humans or Bot Humans – Is Your Digital Ad Campaign Seen by the Right Audience?

In pixel stuffing ad fraud, the fraudsters place 1x1 pixels around the website as placements for ad creatives. These pixels remain invisible to the visitor when the page loads, but it is considered “impressions served” for the ad networks.A viewable impression is a standard metric of ad viewability defined by the International Advertising Bureau (IAB). According to them, an ad will be considered viewable when it appears at least 50% on screen for more than one second. This metric helps the advertisers to get a quantifiable percentage of ads that are viewed by real people. Read more