<p>Brand safety is all about how you protect your brand reputation in the digital world. Term brand safety usually excludes inappropriate channels such as sexual content, violence, hate speech, spam and misleading content and many other harmful contents. There are number of ways by which we can do brand safety such as: — Setting Negative Keywords, using third-party brand safety tools, working with trusted publishers, Using Contextual Advertising, and Using the frequency capping.</p>


Brand safety is all about how you protect your brand reputation in the digital world. Term brand safety usually excludes inappropriate channels such as sexual content, violence, hate speech, spam and misleading content and many other harmful contents. There are number of ways by which we can do brand safety such as: — Setting Negative Keywords, using third-party brand safety tools, working with trusted publishers, Using Contextual Advertising, and Using the frequency capping.

What is brand safety