#mobileadfraud
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Mobile ad fraud — refers to deceptive practices aimed at exploiting online advertising on mobile devices. Fraudsters engage in various techniques to...
Ad fraud takes many forms, and device spoofing is one of the most common ones. Spoofing allows fraudsters to hide behind a veil and carry out...
Brands run lead-generation campaigns to get people interested in their products/services. They often incorporate form submissions to acquire personal...
Due to less fraud reporting by MMPs, the advertisers remain in the dark regarding the actual fraud numbers. This further affects the performance of...
In pixel stuffing ad fraud, the fraudsters place 1x1 pixels around the website as placements for ad creatives. These pixels remain invisible to the...
To ensure that the consumers and brand image are not impacted due to reseller abuse, the retailers must partner with a holistic ad traffic validation...